Case Studies

Recent Case Studies

Third Stage Consulting believes in the power of RELATIONSHIPS. Like every film, every campaign is unique and will be a gift to the right movement. People give to people…not projects. With tact, tenacity, and trust Third Stage develops meaningful relationships with change makers, funders and ‘cheerleaders.’


Third Stage joined the film team mid-production to begin developing a national and regional impact strategy.  While filming and editing was in process, Third Stage facilitated local braintrusts, developed significant, meaningful relationships with national advocacy and federal agency partners, while initiating relationships with the film subjects.

Working with the film makers, an impact team was formed that included three of the top national advocacy organizations: The National Network for Youth, The National Association of Educators for Homeless Children and Youth and the True Colors Fund. With those organizations, a national call-to-action was developed that developed into multi-federal agency discussions in D.C. and regional federal agency districts across the country.

Simultaneous to the ‘deep dish’ policy work, with our outreach partners at Picture Motion,  over 25,000 people saw the film at a live event. The vast majority of those audiences were a direct result of the national partnerships and their promotion of the film to benefit their mission of increasing political support for changes in policy and increased funding for local programs.

Leveraging this success and our relationship with ITVS, we were awarded significant grants from the Bertha Fund and Fledgling to support additional policy events and unique education initiatives.

Technical tools created for the campaign included several guides..for educators, general screenings and  youth.

PV-Postcard-What to say


Third Stage joined the film team post-production, 1 1/2 months prior to their premiere at Sundance.Working on a tight timeframe, an impact campaign was drafted that included outreach to state chapters of domestic violence organizations, leveraged HBO resources to support large screenings in key cities, and the development of campaign materials that included the “What to Say to a Woman” cards that were disseminated at every screening.

Third Stage also worked with the Private Violence team to build in-home support for simultaneous viewing of the broadcast premiere on HBO.
After the broadcast, Third Stage continued to work with the film’s main subject, Kit Gruelle, to build screening and appearance opportunities, including building a website for her and working closely with the film distributor, Women Make Movies.