About Erin Sorenson

Over the course of my 13-year journey as an impact producer, I’ve worked on more than 65 film campaigns, with over 20 IMDb producer credits to date. I’ve seen the challenges filmmakers face in affording an effective impact campaign. Often, they have a remarkable film that could ignite meaningful conversations and spark advocacy, especially among educators and advocates. However, they lack the resources to hire an impact producer or the expertise to independently design and implement a strategic outreach campaign.

Throughout my career, I’ve trained impact producers and filmmakers across the globe. Now, I’m excited to offer a comprehensive on-line training program tailored to equip filmmakers and impact producers with the skills (and motivation!) to design and execute their outreach campaign that will resonate with target audiences while maximizing the film’s community, advocacy and educational influence.

Workshops

Workshop One

Campaign Readiness

  • Marketing basics (awareness, knowledge, exploration, interest, commitment)
  • Defining clear campaign strategies, goals, and objectives
  • Crafting budgets and timelines
  • Building niche partnerships
  • Leveraging broadcast, theatrical, and distribution partnerships
  • Understanding fees and licensing
Workshop Two

Campaign Execution

  • Marketing tactics (moving past readiness)
  • Developing creative assets
  • Audience specific ‘branding’
  • Reaching and growing your audience
  • Direct mail strategies
  • Effective communication
  • Organizing DIY hybrid events
  • Developing a strong “Run of Show”
  • Conducting ROI (Return on Investment) campaign analysis

Discounts are available for students and team members, and one need-based scholarship will be offered for each workshop (details underneath calendar).

Workshop Calendar and Registration
Workshop Calendar and Registration